Augmented Reality and How it Affects the Real Estate Industry

Written by nick

February 18, 2020

Augmented Reality and How it Affects the Real Estate Industry

It was four summers ago that kids wandered Staten Island parks, their smartphones in front of them, hunting mystical creatures. For many people, the Pokemon Go app was their first taste of Augmented Reality, where digital images are superimposed over the real-world through the screen of a mobile device.

While AR’s applications first centered around gaming, augmented reality is now poised to disrupt the real estate industry. And it could change the way you buy or sell your next home.


Augmented Reality Tours Save Buyers and Sellers Time

Conventional real estate listings, and even interactive 3D tours, can’t fully capture the scale of rooms or the aesthetic appeal of a property. They can give buyers an idea if they’d like to visit a property for the full tour.

An augmented reality tour of a space helps prospective buyers determine if they can see themselves living in the home. If you’re shopping for a houses, you can reserve the real-world tours for homes you are seriously considering, rather than hopping from house to house on a beautiful Saturday afternoon only to realize the property isn’t what you thought it would be.

And if you’re selling your Staten Island home, using augmented reality tours can narrow the number of showings down to the more serious buyers.

Augmented Reality Takes Home Staging to the Next Level

When you stage your home for a faster sale, you want prospective buyers to be able to visualize their own furniture and décor in the space. Often, this means clearing out photos and family mementos that personalize the home.

Augmented reality programs can take home staging to a whole new level, enabling buyers to place their own, existing furniture into an overlay of your house on their smartphone. Will that heirloom china cabinet from Grandma fit in the dining room? How will the sectional look in the living room?

Best of all, they can do it from their own home – placing their actual furniture over digital images of your space – or overlay images of their own furniture in your house.

Reach the Generation that Shops Online

Millennials, the largest home-buying group in the U.S. right now, according to a National Association of Realtors report, do 60% of their shopping online. Relying on a Staten Island Realtor® who knows how to reach this demographic can lead to a faster sale and higher selling price.

Let Precious Properties help you find or list your next Staten Island home. Call (718) 980-7222.

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